Born and raised in south Tyrolean Pustertal, he discovered an interest for photography early on. From the age of 13 onwards his SLR camera was his constant companion. As a photographer for press and action sports in Austria he have been directly involved with major events like the Alpine Ski World Cup or the European Soccer-Championships. To enable him to work more creatively he decided to focus on advertising photography, specializing in sports, portrait and lifestyle.

These experiences influenced him greatly and have led him to develop his own unique style. As well as a unique way of using lighting, his photography is characterised by an eye for the essential details. Celebrities such as Wladimir Klitschko, Vitaly Klitschko, Reinhold Messner, Philipp Kohlschreiber, the Rapper CRO, singer and song writer Julian le Play in high esteem, and he is also highly valued by commercial clients including Audi, Red Bull, Fischer Skis, Mini Cooper, Axel Springer, Skins, Venex and many moore